Experience

• Art Director at YuMe Toys

  London, GB

  February 2022 - Present

  • Coordinate and oversee projects to ensure consistency and quality throughout.
  
  • Establish standards for production, productivity, quality, and client service.
  
  • Ideate and conceptualise toys, merchandise and various product categories.
  
  • Collaborate with the production team to actualise campaign visions.
  
  • Analyse market trends, consumer needs, and the competitive landscapes.

• Illustrator/Product Designer at Maxx Marketing

  London , GB

  February 2019 - March 2022

  • End-to-end design solutions for toys and merchandise.
  
  • Quick-fire product ideation and visualisation.
  
  • Look after manufacturing, packaging designs and P.O.S assets
  
  • Manage oversea production team and prototype revisions.
  
  • Facilitate brand leverage and reach.
  
  • Research and development, trend analysis within the licensing industry.

• Digital Artist at Asylum Models & Effects

  London

  September 2016 - August 2019

  • Visualising concepts for clients from industries such as films & TV, still photographies, advertisements, visual merchandising and costume design.
  
  • Redesigning concepts for practical fabrication using a range of techniques including 3D printing, casting, pattern making, CNC machining and vacuum forming.

• Freelance Concept Artist at Inkle Studios

  Cambridge, United Kingdom

  March 2016 - May 2016

  • Rapid conceptualisation of in-game architectural elements and overall aesthetics
  
  • Effective analysis of gameplay mechanics and create tailor-made designs to match